Scripps Networks Upfront 2014
Senior Creative Director: Lynda Kahn
Agency: BPG

CHALLENGE
The challenge in leading the creative was to create a story, mood and environment for all the
Scripps Networks lifestyle brands to live together.

SOLUTION
The tagline “Life Lives Here” gave a clear message to build on. The natural look and feel with organic
transitions functioned to showcase the talent, content and programming.